Wednesday, February 4, 2009

Another Giant Trainer Marks Onitsuka Tiger’s 60th Birthday

Article link: Another Giant Trainer Marks Onitsuka Tiger’s 60th Birthday

This article is about the birthday of the Okitsuka Tiger brand in Japan and the ad campaign based around the occasion. An Amsterdam company called Amsterdam Worldwide designed this 1-meter long sneaker, covered in shrubbery, trees, a mountain and rivers, to illustrate the "Made in Japan" idea. Also in the article is a video, illustrating the classic myth of the zodiac race, in which 13 animals raced to the Emperor's finish line in order to gain a spot in the Emperor's calendar.

I really liked the skill that these designers shows, not only to be able to come up with something so fanciful as a sneaker island, but also to transform that model into the basis for an entertaining movie. I also really liked the movie, because I love the Chinese Zodiac, and the story behind it, so seeing another version of the race was just a delight.

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