This article is about the birthday of the Okitsuka Tiger brand in Japan and the ad campaign based around the occasion. An Amsterdam company called Amsterdam Worldwide designed this 1-meter long sneaker, covered in shrubbery, trees, a mountain and rivers, to illustrate the "Made in Japan" idea. Also in the article is a video, illustrating the classic myth of the zodiac race, in which 13 animals raced to the Emperor's finish line in order to gain a spot in the Emperor's calendar.
I really liked the skill that these designers shows, not only to be able to come up with something so fanciful as a sneaker island, but also to transform that model into the basis for an entertaining movie. I also really liked the movie, because I love the Chinese Zodiac, and the story behind it, so seeing another version of the race was just a delight.
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